Have you ever clicked on a link on your mobile and all of a sudden a pre-installed app get’s open rather than your default browser? How was that experience? Definitely that was quite swift in getting you on right page and right information. This is power of deep linking where a URL is coded to point to right page in mobile app once opened in mobile devices.
What is mobile deep linking?
Mobile deep linking is the practice of funneling users deeper into your app through the use of a uniform resource identifier or URI for short.
This allows mobile app developers to push to a specific page within an application versus simply opening it.
Think of it as a website URL.
If you were trying to sell a product, would you want users landing on the homepage or being forwarded to a sales page found deeper in the website?
The latter, of course.
By helping users go to a certain page within an app, you’re making the customer journey easier by getting them closer to the end goal sooner.
Businesses do not want to give poor experience to their customers in critical journey like paying for a product, take a case where business like amazon promoted a product via SMS Marketing and once you clicked on link and you got landed on right product page within amazon app, ready to checkout, thats what businesses want to increase their conversion rates and further their reveune. A poor customer experience can have big consequences for mobile commerce brands. According to Business Insider, mobile commerce will reach $284 billion—that’s 45% of the total U.S. ecommerce market—by the start of 2021. This means, if you sell products via mobile and aren’t focused on driving in-app purchases, you’re probably leaving money on the table.
Here’s visual representation of deep linking when in action,
Source: Dynamic Links by Google
Source: Dynamic Links by Google
Listen, even if you’re not a mobile commerce brand, below are a few ways you can use deep links to drive important metrics for your team and business.
To increase app engagement by bringing more desktop users on mobile app
To drive app installs if app is not pre-installed, pushing up MAU metrics
To optimize the user experience, as per customer to customer basis
Do not leave behind analytics, while gearing up with deep links, know how?
Be whatever your usecase with deeplink, it will fall in below scenarios where you will eventually want gentle handover to mobile app and better conversion, but do you know that you being an marketer further optimize experience of your users by knowing what works and what not works.
- Website to app
- App to app
- SMS to app
- QR Code to app
- Email to app
- Search result to app
- Social media to app
- Ad to app
By creating deep links in dglnk, you can optimize your user experience and track what’s working after the link is clicked.
In dglnk, you can:
- View real-time metrics, like app opens, store visits and time of engagement
- See what channels are driving engagement
- Understand what devices people are using to engage
- Integrate with many marketing tools and generate more insights
Ready to start making mobile deep links with dglnk? Get in touch with our Sales team.