Marketing – Magic Links by dgLnk

Idea is simple, you are a marketer who shares tips and tricks, insights and other useful materials on social media to attract prospects in top of your funnel.

You get engagement statistics from social media where you post such content. For eg. if you post gartner link of recent study on impact of messaging in closing deals on your linkedin, you get to know your post enagagement stats with number of people who viewed your post, number of people clicked your links, etc., Here comes gap-

You have visitors who see your posts and are lost, with no chance of viewing your posts again, forget about coming to your website. Solution to this problem is retargeting. DO NOT SHARE ANY LINKS TO THIRD PARTY WEBSITES ON YOUR BUSINESS PAGES WITHOUT ADDING RETARGETING PIXELS.

What? How can we add retargeting pixels to third party websites? We don’t own those websites. Yes. you don’t own that website. But you own your website, you own your brand, so you should always post links that you own and never even post any links that you don’t own. Sounds crazy? Okay, you might have guessed it- I am talking of link shortening with retargeting enabled. Steps to reach out to audience who have clicked your links on linkedin-

Copy Linkedin Pixel code from Linkedin
Register on dglnk
Add your copied tracking pixel
Shorten your link and choose your created tracking pixel in advanced section
You are done – Spread your shorten link across linkedin and other socal media
Now for all link clickers, you can reach out to them with custom ads on linkedin
Go to linkedin and create custom audience as explained for facebook in above video

Build your audience as you spread your business across. Paid campaign delivers result only when you reach out to audience who are interested in your content. Better way to find your audience is all people who love your content on social media. Track each of link clickers with retargeting enabled links on social and build custom audience on ads manager to target them for more engagement and get better conversion and lower CPL.

Short Link Tool, Branded Links

Links that boost your business presence – A sanjeevni for marketers

Jan 31, 2021 by Marketing 0 Comments branded links, short links

Why Business Need Branded Links?

Link shortening has seen something of an evolution lately, with the rising popularity of branded links. This is a type of shortened link that’s specific to a particular business, and uses an alternate domain name also known as a ‘vanity URL’. If you’ve run across these links yourself, you may have wondered why they’re necessary.

As it turns out, branding your links this way offers a number of benefits. It enables you create shorter, better-looking links, which you can use to build a cohesive brand identity across platforms. Plus, branded links can also help you improve your site’s search rankings, and can even be used on Twitter, Amazon, and other sites to great effect.

What is Branded Links?

A branded link is simply a short link – a shorter version of a URL you want to share online (especially on services like Twitter with very strict character limits) -built around a brand name or related term.

Unlike generic shortened links (like buff.ly or goo.gl), brands these days prefer to use a link that incorporates their name, associating themselves with the content they share, reinforcing brand awareness and increasing their brand recognition.

Branded Link is made up Of 3 elements

Domain + TLD + URL SLUG

Domain: Your Unique Brand Name e.g. Mr Pencil

TLD: What you do, or one that feels right for your Online Sharing e.g. news, link, pizza

URL Slug: Your Unique Keyword/s that tell people more about what you are sharing with them e.g. scoop

Reasons You Should Brand Your Links

Get Brand Credibility:

A branded link has an air of credibility to it that using a plain, generic URL can’t match. It’s also a promise to your readers that the link leads to your site, as a branded link is unique and easy to understand. What’s more, branded links are more memorable and much easier to share

Enhance Link Appearance:

Branding your links doesn’t just help them appear more authoritative. It also makes them look neater and more aesthetically pleasing. This may sound like a trivial concern, but readers are actually more likely to click on clean links that are easy to make sense of.

When you shorten your links using a vanity URL, you’re also avoiding the generic URLs that you can get from default link shortening services. Those can look cheap and amateurish, so having a unique brand will make your links stand out in contrast

Improve Search Ranking:

By using branded links to point to specific pages, you can improve your site’s search engine rankings. This may sound hard to believe, but the effect is fairly straightforward.

Google does not index vanity URLs. So, by using different URLs for various parts of your site, you can improve your site’s overall Search Engine Optimization (SEO) without ‘cannibalizing’ on your own keywords. For example, you can use vanity URLs for distinct services provided by your company or for different location-specific versions of your content, while keeping all the actual web pages on the same site. In other words, you can use branded links to market each page as a separate entity, but they’ll all pull in traffic for your main website.

Links Updation, Short Link Tool

Change your destination page link in shortened URL anytime

Jan 22, 2021 by Marketing 0 Comments change links, swap links, Update links

What is link changing?

Link changing or swapping is a technique to update short links destination links. Link changing is equal to updating links as per business requirements.

Every digital marketers or professional would have faced situation where destination page goes down somehow and they want to change destination page link and also retain their short link. Marketers know that it will cost a lot to reshare a new short link as they have already invested a lot of effort in digital, paid and social media to propagate their short link. Let’s say dglnk.live/short was shared on print, digital and ads medium for basic webinar registration and all of a sudden they found that by mistake a wrong destination webinar link was setup and now they want to edit destination page.

This is small thing which most of URL shorteners service like https://bit.ly etc., do not offer out of box. At dglnk, all your links are your own and you get to change their destination page at any point of time as you control links entirely.

Ready to start using this feature for free out of box- take free trial – https://dglnk.me

Mobile Deep links, Analytics, Short Links in SMS

More conversions, lesser drops with Mobile Deep Links

Jan 15, 2021 by Marketing 0 Comments deep links, dynamic links

Have you ever clicked on a link on your mobile and all of a sudden a pre-installed app get’s open rather than your default browser? How was that experience? Definitely that was quite swift in getting you on right page and right information. This is power of deep linking where a URL is coded to point to right page in mobile app once opened in mobile devices.

What is mobile deep linking?

Mobile deep linking is the practice of funneling users deeper into your app through the use of a uniform resource identifier or URI for short.

This allows mobile app developers to push to a specific page within an application versus simply opening it.

Think of it as a website URL.

If you were trying to sell a product, would you want users landing on the homepage or being forwarded to a sales page found deeper in the website?

The latter, of course.

By helping users go to a certain page within an app, you’re making the customer journey easier by getting them closer to the end goal sooner.

Businesses do not want to give poor experience to their customers in critical journey like paying for a product, take a case where business like amazon promoted a product via SMS Marketing and once you clicked on link and you got landed on right product page within amazon app, ready to checkout, thats what businesses want to increase their conversion rates and further their reveune. A poor customer experience can have big consequences for mobile commerce brands. According to Business Insider, mobile commerce will reach $284 billion—that’s 45% of the total U.S. ecommerce market—by the start of 2021. This means, if you sell products via mobile and aren’t focused on driving in-app purchases, you’re probably leaving money on the table.

Here’s visual representation of deep linking when in action,

Source: Dynamic Links by Google

Source: Dynamic Links by Google

Listen, even if you’re not a mobile commerce brand, below are a few ways you can use deep links to drive important metrics for your team and business.

To increase app engagement by bringing more desktop users on mobile app

To drive app installs if app is not pre-installed, pushing up MAU metrics

To optimize the user experience, as per customer to customer basis

Do not leave behind analytics, while gearing up with deep links, know how?

Be whatever your usecase with deeplink, it will fall in below scenarios where you will eventually want gentle handover to mobile app and better conversion, but do you know that you being an marketer further optimize experience of your users by knowing what works and what not works.

Website to app
App to app
SMS to app
QR Code to app
Email to app
Search result to app
Social media to app
Ad to app

By creating deep links in dglnk, you can optimize your user experience and track what’s working after the link is clicked.

In dglnk, you can:

View real-time metrics, like app opens, store visits and time of engagement
See what channels are driving engagement
Understand what devices people are using to engage
Integrate with many marketing tools and generate more insights

Ready to start making mobile deep links with dglnk? Get in touch with our Sales team.

Short Link Tool

Link sharing from laptop/desktop to mobile phone solved – Start from where you left | Alternative to MAC handoffs

Jan 12, 2021 by Marketing 0 Comments handoff, QR code, short links

Have you ever got puzzled on how to open that very specific link from laptop/desktop browser on mobile? This is very common day to day issue where we get lazy to type each letter in long clumsy URLs on small mobile screen. Struggle is real to instantly browse same link on mobile.

Solutions available in market for this problem are

Enable full browser sync
Mac devices Handoff
Unique magic short links – New

Approach 1

With full browser-sync, you will have to get your mobile signed in with your email account and also your browser signed in with the same email account. This approach has 2 drawbacks

Your privacy is at risk due to continuous monitoring under your email account
You will still have to type starting few words for your mobile browser to understand what you want to see

To know more check here – Turn sync on and off in Chrome – Computer – Google Chrome Help

Approach 2

With Mac sync devices, it works perfectly for sync between safari browsers and start from where you left off. To know more how handoff works – Pick up where you left off with Handoff on Mac – Apple Support

Only drawback is that this is available with MAC devices only.

Approach 3

With short linking approach, you get to just click dglnk chrome extension and it magically creates a QR code to scan on mobile and get started browsing same video.

This works perfectly across all devices. Get chrome extension and get started using – link

Short Links in SMS, SMS Marketing

Short Links in SMS Saves a lot of money

Jan 8, 2021 by Marketing 0 Comments Short links in SMS, SMS

SMS is next growing channel of communication after email as it’s handy to see short SMS than reading long emails. Customers like SMS in USA a lot and marketers know this trick and this is one of reason for high volume of business messaging rolling in USA.

The number of text messages (SMS) sent in the United States increased by 15.8 percent from 2017 to 2018. In 2019, wireless users exchanged two trillion text messages.

Cost of 1 SMS of 160 non-Unicode character is approx 1.5 cents and with each additional character, length of SMS most of times cross 160 limit and businesses unknowingly land up paying 2 credits = 3 cents for just 1 SMS and impact of this on business leads to increase in marketing operational costs. Business understands this and they have moved to using short links and sharing them instead of big clumsy URL.

Advantage of short URL’s is double as business do they cost savings and also marketers gets benefit of tracking links.

Key metrics – that’s what it’s all about

Using a shortened link allows you to gather full information about recipients behaviour after receiving your text. Detailed campaign report is generated automatically after each campaign It contains such data as mobile phone operating system (iOS, Android, Windows Phone), used mobile browser (e.g. Safari, Chrome), type o a device (e.g. iPhone) and click date.

All this information allows you to know your customer better. This opens a new opportunity to profile your campaigns more effectively and to increase your clients’ engagement.

Share short links for appointment booking, sharing product links, terms and condition links, payment links and much more and save lot of operational costs. ROI of investing in short URL shortening services gets justified within 1 month of implementation.

Short Links, Saves Money, Try Now

Get Started for Free

Author: Marketing