Blog: Retarget your visitors who click on your shared links that you don’t own

Category: Short Link Tool

retargeting with short links

Retarget your visitors who click on your shared links that you don’t own

Idea is simple, you are a marketer who shares tips and tricks, insights and other useful materials on social media to attract prospects in top of your funnel.

You get engagement statistics from social media where you post such content. For eg. if you post gartner link of recent study on impact of messaging in closing deals on your linkedin, you get to know your post enagagement stats with number of people who viewed your post, number of people clicked your links, etc., Here comes gap-

You have visitors who see your posts and are lost, with no chance of viewing your posts again, forget about coming to your website. Solution to this problem is retargeting. DO NOT SHARE ANY LINKS TO THIRD PARTY WEBSITES ON YOUR BUSINESS PAGES WITHOUT ADDING RETARGETING PIXELS.

What? How can we add retargeting pixels to third party websites? We don’t own those websites. Yes. you don’t own that website. But you own your website, you own your brand, so you should always post links that you own and never even post any links that you don’t own. Sounds crazy? Okay, you might have guessed it- I am talking of link shortening with retargeting enabled. Steps to reach out to audience who have clicked your links on linkedin-

  • Copy Linkedin Pixel code from Linkedin
  • Register on dglnk
  • Add your copied tracking pixel
  • Shorten your link and choose your created tracking pixel in advanced section
  • You are done – Spread your shorten link across linkedin and other socal media
  • Now for all link clickers, you can reach out to them with custom ads on linkedin
  • Go to linkedin and create custom audience as explained for facebook in above video

Build your audience as you spread your business across. Paid campaign delivers result only when you reach out to audience who are interested in your content. Better way to find your audience is all people who love your content on social media. Track each of link clickers with retargeting enabled links on social and build custom audience on ads manager to target them for more engagement and get better conversion and lower CPL.

branded links- a sanjeevni

Links that boost your business presence – A sanjeevni for marketers

Why Business Need Branded Links?

Link shortening has seen something of an evolution lately, with the rising popularity of branded links. This is a type of shortened link that’s specific to a particular business, and uses an alternate domain name also known as a ‘vanity URL’. If you’ve run across these links yourself, you may have wondered why they’re necessary.

As it turns out, branding your links this way offers a number of benefits. It enables you create shorter, better-looking links, which you can use to build a cohesive brand identity across platforms. Plus, branded links can also help you improve your site’s search rankings, and can even be used on Twitter, Amazon, and other sites to great effect.

What is Branded Links?

A branded link is simply a short link – a shorter version of a URL you want to share online (especially on services like Twitter with very strict character limits) -built around a brand name or related term.

Unlike generic shortened links (like or, brands these days prefer to use a link that incorporates their name, associating themselves with the content they share, reinforcing brand awareness and increasing their brand recognition.

Branded Link is made up Of 3 elements

Domain + TLD + URL SLUG

Domain: Your Unique Brand Name e.g. Mr Pencil

TLD: What you do, or one that feels right for your Online Sharing e.g. news, link, pizza

URL Slug: Your Unique Keyword/s that tell people more about what you are sharing with them e.g. scoop

Reasons You Should Brand Your Links

Get Brand Credibility:

A branded link has an air of credibility to it that using a plain, generic URL can’t match. It’s also a promise to your readers that the link leads to your site, as a branded link is unique and easy to understand. What’s more, branded links are more memorable and much easier to share

Enhance Link Appearance:

Branding your links doesn’t just help them appear more authoritative. It also makes them look neater and more aesthetically pleasing. This may sound like a trivial concern, but readers are actually more likely to click on clean links that are easy to make sense of.

When you shorten your links using a vanity URL, you’re also avoiding the generic URLs that you can get from default link shortening services. Those can look cheap and amateurish, so having a unique brand will make your links stand out in contrast

Improve Search Ranking:

By using branded links to point to specific pages, you can improve your site’s search engine rankings. This may sound hard to believe, but the effect is fairly straightforward.

Google does not index vanity URLs. So, by using different URLs for various parts of your site, you can improve your site’s overall Search Engine Optimization (SEO) without ‘cannibalizing’ on your own keywords. For example, you can use vanity URLs for distinct services provided by your company or for different location-specific versions of your content, while keeping all the actual web pages on the same site. In other words, you can use branded links to market each page as a separate entity, but they’ll all pull in traffic for your main website.

Change your destination page link in shortened URL anytime

What is link changing?

Link changing or swapping is a technique to update short links destination links. Link changing is equal to updating links as per business requirements.

Every digital marketers or professional would have faced situation where destination page goes down somehow and they want to change destination page link and also retain their short link. Marketers know that it will cost a lot to reshare a new short link as they have already invested a lot of effort in digital, paid and social media to propagate their short link. Let’s say was shared on print, digital and ads medium for basic webinar registration and all of a sudden they found that by mistake a wrong destination webinar link was setup and now they want to edit destination page.

This is small thing which most of URL shorteners service like etc., do not offer out of box. At dglnk, all your links are your own and you get to change their destination page at any point of time as you control links entirely.

Ready to start using this feature for free out of box- take free trial –

Link sharing from laptop/desktop to mobile phone solved – Start from where you left | Alternative to MAC handoffs

Have you ever got puzzled on how to open that very specific link from laptop/desktop browser on mobile? This is very common day to day issue where we get lazy to type each letter in long clumsy URLs on small mobile screen. Struggle is real to instantly browse same link on mobile.

Solutions available in market for this problem are

  • Enable full browser sync
  • Mac devices Handoff
  • Unique magic short links – New

Approach 1

With full browser-sync, you will have to get your mobile signed in with your email account and also your browser signed in with the same email account. This approach has 2 drawbacks

  • Your privacy is at risk due to continuous monitoring under your email account
  • You will still have to type starting few words for your mobile browser to understand what you want to see

To know more check here – Turn sync on and off in Chrome – Computer – Google Chrome Help

Approach 2

With Mac sync devices, it works perfectly for sync between safari browsers and start from where you left off. To know more how handoff works – Pick up where you left off with Handoff on Mac – Apple Support

Only drawback is that this is available with MAC devices only.

Approach 3

With short linking approach, you get to just click dglnk chrome extension and it magically creates a QR code to scan on mobile and get started browsing same video.

This works perfectly across all devices. Get chrome extension and get started using – link